'Facebook Creator' includes a bunch of tools for streaming video, updating Stories, and message people across several of FB’s platforms. Hello YouTube! ))

Facebook is getting serious about high-quality video, and that means getting serious about the people that make high-quality video. In its latest attempt to woo video creators away from YouTube, Facebook has released an app just for them.

Facebook launched a new app that it calls a "one stop shop" for all creators. The "Facebook for Creators" app offers exclusive features for making and promoting videos as well connecting with their viewers.

Facebook has long had an app for people who manage Facebook Pages, and it’s also had an app for celebrities that did this kind of community building, too. In fact, Facebook Creator is really just an updated and rebranded version of that app — originally called Facebook Mentions (and still called that, since it seems to be stuck that way on the App Store for now) — but now it’s open to everyone.

There are two main draws to the Creator app.

First, it includes some special features for Facebook Live. Anyone using it will be able to create custom intros and outros — intros are especially handy, as it takes a moment before other people see the link and start watching — as well as the ability to add interactive stickers and a custom video frame. The app is also able to take and edit photos and post them to Facebook Stories and other platforms (it’s not clear if that includes Instagram, but it really should).

The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger, so that you don’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it sounds like a handy start.

Finally, there are analytics too, so that creators can obsessively refresh the page wondering whether they’ve successfully gamed Facebook’s latest algorithm change. The app is available on iOS immediately and is supposed to come to Android in “the coming months.”

The app sounds handy for people who are already doing these things. But the bigger story might just be that Facebook is trying to show it cares about the community of independent vloggers. The same people who this app is designed to appeal to are currently struggling with odd changes and errors over at YouTube. Facebook has wanted to poach them for years now. One app isn’t going to suddenly change things, but a continued commitment could help win people over.

"We’ve gathered feedback from creators as we’ve built these resources, and will continue to take cues from the community as we try to make the Facebook experience fun and easy for creators - so they can do what they do best," Fidji Simo, Facebook's VP of Product, wrote in a blog post.

Facebook for Creators is a new website where creators can find resources and tips on how to create great videos, connect with fans, and grow on Facebook.

Facebook Creator App

The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level. With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.

If you’re a creator, there are a range of features for you:

  • Live Creative Kit: Access exclusive tools that make it easy to create live broadcasts with a personalized and fun feel. Creators can add intros as openers to their live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphic frames to create a consistent brand.
  • Community Tab: Connect with fans and collaborators with a unified inbox, which centralizes comments from Facebook and Instagram, and messages from Messenger.
  • Camera & Stories: Use fun camera effects and frames and easily crosspost content to other platforms. Creators can also access Facebook Stories to engage with their fans.
  • Insights: Easily access metrics to inform content creation, including analytics about your Page, videos and fans.
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