Media advertising

complex promotion: context, social networks, special projects

Web Development | Marketing

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Media [banner] advertising one of the most popular formats of online advertising
is a complex promotion of products / services that includes: contextual search, promotion through social networks, special projects. This implies the presence of the promoted content in the form of images, infographics or video. With the help of such advertising can reach the widest possible audience, with its creative involvement

As a rule used to acknowledge of product / service or support branding campaign. Able to assist in solving problems such as output a new product on market, notification of target audience about discounts or some special offers, as well as the company's reputation management.

Answers to questions: how often and what format should be placed, how to buy units of accommodation, what results expect from it, how to stand out from the competition, how for less money gain greater coverage.

Problems, issues often faced by entrepreneurs

Problems, issues often faced by entrepreneurs

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You do not know how to inform a wide range of users of updates for the shortest possible period

You do not know how to quickly convey information about special offers of the company to widest range of users

Product is not known and is not popular, it has no permanent or loyal customers

Benefits of media advertising:

  • direct impact on a positive perception of your brand;
  • memorized, even in the absence of fact transition to website;
  • it helps to reach a large audience.
Media advertising

Solutions we use when working with clients

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RTB is a variant of purchase of media advertising, focusing attention on the demonstration of messages to the target consumers. It is based on the principle of auction, where the system automatically selects and displays the most advantageous offer. Identification through Pexel tag, cookie, browser and other systems.

RTB [ Real Time Bidding ] technology

Complex of works to attraction potential customers from the leading contextual advertising like Google and Yahoo search engines, set up a media campaign, monitor the efficiency and the quality of each site traffic donors

Google Display Network

Showing your ads on popular web portals and social media, in particular: Facebook, VKontakte, Odnoklassniki, Livejornal, You Tube, Instagram, Twitter, etc., which have the highest number of visits per day

popular web portals in the Internet

Integrated creative advertising information feed, involving the audience in communication with the brand. Special project is intended not just to advertise a product or service, but to generate positive emotions in relation to the brand, and most importantly - to form the so-called "anchor-password" that is, stable association with the brand in any way. For example, Comet = purity, NesCafe = morning etc.

  • Native advertising focused on sales, users interest should logically lead to purchase of products / services and different kinds of native advertising in any case lead to a landing page or website of the brand. Also the native can be used as image advertising due to the fact that this type of advertising is less annoying users.
  • Special project works primarily with the brand image, increase loyalty to him, attracting the audience to a new product / service of the company.
Mechanics for this may be of any kind, but the trends are identified: interactive (where the standard test need to be converted into a trendy "quiz"), social networking and viral content, contests with deep integration with social networks, attracting of opinion leaderss.

Currently there are several categories of this type of services promotion, each of which has its own peculiarities:

  • Media-context video - users can see the video, followed by a text message;
  • Video banner - appears on screen instead of standard image, on which many users no longer pay attention;
  • Pre-roll / Post-roll – is a small trailer, broadcast before / after a main video;
  • Banner on pause - is shown in situations where a main roller is temporarily suspended

benefits

Benefits of Media advertising

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Maximum number of users notified about your brand that provides them with a loyalty to it

Placement of banners on the most popular websites allows you to reach the maximum number of users

Users learn about products and services of the company, find out its brand. Banner is shown several times to users that promotes memorization

Advertising affects a group of target users promoting to contact with you and make a purchase

Notification of users, corresponding to consumer portrait about special offers of your company as soon as possible

Informing about updates to a wide range of customers in a short time

Interested consumers go to your website thereby increasing targeted traffic

Analysis of effectiveness of media advertising, study of attracted users to match their to target audience

We set up a narrow targeting to display ads only to your target audience

We control ads performance and make timely adjustments to achieve maximum results


Order service of media advertising from us today!

+7 (981) 746 03 10

Our competence
  • Sales
    strategy

    We are focusing on issues important for a client, offering the best scenarios of development any ideas and promotion them to market. Participation of us and our partners in work on projects guarantees high quality results, a fresh look at your business and market solutions. Strategic approach allows to transform intermediate analytics in recommendations and specific plans

  • Web/ Mobile/ VR
    development

    Based on our experience you will get modern technology solution based on best practices in web-development, mobile applications, interactive technologies. Successful experience of resolving technological problems in markets like Russia and abroad allows us to undertake projects of any kind. You will get the best possible options!

  • SEO/ SEA/ Web
    optimization

    We are able to quality optimize and promote web sites on the Internet in order to increase their lead generation, improvement in search results [ Google, Yahoo ] and as a result - growth of sales. We analyze existing projects in order to their optimization also

  • SMM, SEM, PPC
    marketing

    So your web site is created and optimized, but alas, it is only 50% of its success, now the most important thing - its effective promotion on the Internet. Using our experience and gain practice including in social media [ Facebook, Instagram, YouTube, Twitter ] we will quickly convey to consumers all your information and convert it into sales!

  • Design
    and creative

    We are bravely undertakes for any even the unexpected idea applying best practices in web-design, user experience and soft-engineering. Finely honed skills, competence, good taste and the desire to make the best result for the client!

  • Client
    service

    Management [agile] projects, reputation management, brand building, event-marketing ... all for our loved customers! A global network of experts offers to our clients best global practices and markets

Let's work!

1. Professionally 2. Optimal price-quality 3. Responsibility

Goals

Our experience and expertise allow you to ACHIEVE your goals.

Technology

Implementation of IT solutions on modern methods with YOUR PERSONAL NEEDS. Nothing extra.

Price

We offer competitive solutions at best PRICE-QUALITY deals. Payment for the result.

Risks

We work IN TERMS, QUALITATIVELY and, yes, tastefully!

+7 (981) 746 03 10