Content marketing - is the information obtained by your prospective buyer at the right time and right place.
Do you think that you have a good price? But your customer does not even know about it!
Do you think you have a real competitive advantages? But your customer does not even know about it!
Do you think that your products and services - are the best on the market? But your client is not even aware of their existence!
All that your client is looking for on the internet - is information.
Main weapon and tool of content marketing - information and information only. BUT! Important addition - quality information.
The 1st and main task to be solved - fill your website with quality content but, mind you, not just once and forget about it, you need to constantly write for the website. Be aware if you are on the path of content marketing, go to the end.
The 2nd step - choose the right platforms for posting information and competently think over its distribution channels. As to priority we highlight the following channels for distribution of your content strategy:
- search engines, natural results of the SERP;
- contextual advertising systems;
- Direct Mail (corporate management according to your niche mailing);
- Social Media (maintaining their own groups and public pages and use other groups as your communication channels);
- specialized online-sources on your niche (in case of content marketing - it will be articles instead "media");
- blogosphere (running your own corporate blog and attracting top bloggers to spread your information).
Main advantages of content marketingblocks below can be clickable
- Indirect sales through content demanded by your target audience.
- Content marketing does not work on your brand directly, but makes it recognizable.
- On the promotion of the brand requires a smaller budget than by classic methods of advertising.
- Improve position in search engine results. They like natural links!
- Increased search engine traffic due to growth - because content marketing means a constant increase in the number of new online material, and therefore, number of promoted requests i.
- Strengthen the authority of your company or brand, the creation of quality content will make you an expert in the eyes of both consumers and competitors.
- Content marketing - it's natural! This is not the pressure of search engine by seo-links. So, in the long term, this is exactly what will be in demand by search engines.
We update your website, conducting groups in social networks, communicate with your customers and maintain order (reputation) on web-platforms.blocks below are clickable
The service solves tasks associated with maintaining and updating the representative of the client company on blogs and social media. We develop a format, examples of specific posts to accommodate types of competitions and activities in community. There will also be rules of responses on standard questions from participants of community. This service is required to keep a loyal audience, formation of brand lawyers and image of the brand in social media and blogs. As a rule it is ordered when there is an active media campaign or support of knowledge on old product
All necessary information is collected and analyzed on basis of a preliminary briefing. Next, create a text which goes through several stages: editorial correction, copywriting based on request tone, proofreading audit. As output customer will receive necessary amount of content that can be used for websites, communities and applications
This service is required for filling a content and maintenance of client website. Based on interviews and provided data generated content, which is basis for the editorial content of the site plan. As a rule, this product has two stages: main filling and support