Problems, issues often faced by entrepreneursblocks below can be clickable
Advertising campaigns lead on website target audience of users, but they do not become customers a low conversion
There is no motivating factors on website that can influence visitor to persuade him to convert to a loyal customer
Users are not interested by offerings on website and do not address to your company
Users will not wait until complete pages load and exit your website, do not come back even after repeated communication. A small amount at the same time coming on website (not DDos-attack) is able to "lay it down"
In descriptions do not specify distinctive or unique features
Members do not use of features proposed on website and do not buy
High quality audit can increase usability and site conversion from several tens of percent, up to several times, depending on the initial state of website. Process of converting a visitor into a buyer is visually represented as sales funnel.
Solutions we useblocks below can be clickable
During complex website audit revealed errors in the operation of an Internet resource. The aim of these activities is to improve the promotion of the resource and its indexation. SEO-optimizer should find defects timely and then to propose options for their elimination.
Technical audit functions
Using a technical audit possible to determine weaknesses of website due to which it is difficult to promote. The audit suggests checking:
- correctness of code page;
- level of hosting reliability;
- cross-browsers options;
- correctness of files: robots.txt, sitemap.xml;
- presence of promotional information and other
Search audit suggests an internal resource optimization. Existing work has a direct impact on the quality of the detection website in the search engines. Search engine audit suggests the analysis of:
- level of uniqueness of content;
- basic resource parameters;
- presence of copies of the page;
- commercial and other factors
Convenience of use of the resource is one of the parameters that affect the website's position in search results. Quality interface, attention to detail, is the best way to make users feel comfortable working with the resource, then they do not leave your site to competitors. Maximize of customer acquisition can possible due to website that does not makes you think and directs visitor view to the right place. As a result your income will be stable.
We will carry out an audit of usability identifying the status of your website:
- reasons why visitors leave to competitors;
- barriers to advancement in search engines;
- difficulty with perception of pages and obtain the necessary information;
- reasons for lack of sales;
- clarity of structure
When promoting the site links are quite an important factor, especially when we are talking about regions. Popular services is the audit of reference optimization. Its goal is to identify errors and correct them. We analyze, by which you can raise the position of the web resource in SERPs and make the product or service more visible to potential customers.
Main task of this service is to identify low-quality links leading to filtering in the search engines or ban includes:
- evaluation of number and quality of outbound links and compare results with competitors;
- study of scripts, doing harm;
- anchor sheet analysis;
- set of recommendations on how to disable spam;
- revealing the hidden links to unwanted resources;
- increasing traffic on the resource;
- improving the efficiency of links mass;
- changing of site positions in search engines;
- disposal of unwanted links
Search engine audit provides a detailed analysis of the online resource to identify problems that prevent output of website to higher positions in SERPs result. Quality of SEO-audit directly affects on the efficiency of website and the influx of target customers.
The purpose of SEO-analysis is to increase the number of users transition on your company's website and improve its position in SERP. Carry out it must in the following cases:
- with low attendance and low sales;
- due to poor SEO-audit in incompetent company;
- if the number of purchases are much lower of website attendance
Just carrying out a competent marketing policy may provide an effective attracting new customers in your company. Its specificity can be determined by website audit by which determined position of the investigated object to obtain an estimate of the target consumer group. The result of this will simplify for you the task to decide about advertising campaign, as well as positioning of services and goods.
Stages of marketing audit:
- carrying out of site analysis suggests the study of external indicators, the level of attendance of web pages etc.;
- while investigation of market share are determined characteristics of website development and trends of the process;
- competitors study - identifying their strengths and weaknesses, proposals, sales tools and other;
- Study of the target group in order to identify types of customers and their workflows on the website
- improve website rating;
- be ahead of the competition;
- maximize the number of customers involved;
- increase your sales
Analysis of website structure and its navigation, the presence of capture points, checking their efficiency.
A / B testing of pages. Analytics on the effectiveness of pages, conducting tests with amendments in content, structure, configured capture points, a comparison of results and conclusions
For businessmens focused always to be on top or the same level as the others it is very important to have information. Our experts will carry out for you the competitive analysis, the results of which revealed the following:
- degree of consumer satisfaction;
- strengths and weaknesses of companies that offer similar services on the market;
- tools that can be used in competitive struggle
- targets of competitors with their market share and position;
- definition of strategy;
- possible potential of existing competitors (technological and financial capacity);
- business portfolio structure
Advantages of website analysis & improvementblocks below can be clickable
Determination of places on the website that do not work on attraction and motivation to purchase: absence or inefficiency of placing capture points, presence of uninteresting sentences, lack of benefits from the point of view of the client, etc.
Improvement of the structure, design, usability and behavioral factors [UX, UI] will allow to increase conversion of website, without the need for additional advertising media
Website contains information interesting to users, emphasizing the benefits for them, easy navigation, clear structure are highlights the company's dedication to the needs of its customers and making them more loyal to brand
Optimize the website structure, proper configuration of web server on hosting are able to increase multiply its speed and fault tolerance. It is also possible to pay special attention to the safety of your data